According to a Radio Times article to promote the first editon of the show Alan 'Fluff'
Freeman and his agent proposed the idea for a new type of music show to BBC commissioners
back in Spring 1967. The format would feature live guests, interviews, reviews and
film clips. However, this format looked very similar to the pilot for the un-
Freeman had proved an immensely likeable TV personality, his occasional mistakes on Top of the Pops had brought him his own kind of celebrity, so a pilot was commissioned for the end of 1967, which featured The Herd.
After favourable reviews the show was given the go-
As far as the set design was concerned Freeman found himself behind a desk again, similar to the one on Top of the Pops, looking a little like his Radio One desk setup with two 'grams' (turntables), headphones and microphone, but at the end of its run BBC’s Head of Variety Bill Cotton Junior said that the show had tried to “capture the drama of a recording studio”.
The show's thirteen week run would feature many of the chart stars of the day in the studio backed by the Northern Dance Orchestra, or if they couldn't make it to Manchester a film clip of the artist would be included. A guest reviewer and an interview would break up the music to distinguish it from Top of the Pops. Fluff would also feature in a filmed insert sequence quizzing members of the public about their musical tastes.
The show was seen as the successor to Juke Box Jury and was transmitted the same night as Southern's New Release show, but just as Freeman's show was coming to its conclusion Southern Television gave his Radio One colleague Tony Blackburn a similar show with a more prominent Saturday evening time slot.
After initially reaching six million viewers it soon settled down to four and a half million, enough of a shortfall to pique interest from the press who saw it as a disaster. When it was suggested that the show would not have its run extended Freeman told Melody Maker "I've heard nothing. This is a terrible shock. My agent has heard nothing at all about the show coming off." The show would not be given an extention and was duly sent packing with Freeman reporting for duty back at Top of the Pops almost immediately.
It's assumed that there is no surviving footage of the show.