Starting the story in Africa and ending with stadium rock of the early seventies Palmer filmed an astonishing amount of artists, commentators and spectators. Palmer had previously attempted a look at the pop scene in 1968 with the sometimes unintentionally comical All My Loving, and some of the footage from this was recycled for All You Need Is Love.
Having made All My Loving and How It Is for the BBC it was to the Beeb that he originally approached with the idea, thinking ITV wouldn’t be interested, but they wanted editorial control. So Palmer then tried the record industry with EMI and PolyGram putting up a million pounds each.
Despite the apparent critical success he went back to his first love, opera afterwards.