The shows were designed to appeal to all the family, not just the teenage girls that had made him a star. The archetype of the all round entertainer had been invented while Elvis was away in the army and although the odd twangy guitar hit would be played once a show the good money now would be in light entertainment.
The Oh Boy era screaming had long gone and the smart suits were in. He found himself
just as likely to be backed by Jack Parnell and his orchestra as his own band, The
Shadows. No one was reaching out to grab him anymore, everyone just sat there and
waited to applaud between songs. There would be an end of show rave-
The sly, sexy, older brother Cliff was now gone. He was now your uncle Cliff.