TV Pop Diaries

Popular Music on British Television

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DEE TIME

BBC1
4th April 1967 - 20th December 1969

Chat and music with ex-pirate DJ Simon Dee. The show initially broadcast from Manchester, later to move to London in the hope of attracting more international stars. The twice weekly show was later condensed down to one show on a Saturday evening. The format quickly became unpopular with the music business as the producers decided they didn’t want artists turning up just to plug their new single and tried to provide alternate material for them. During one show in late 1967 British jazz trio The Peddlers and Brenda Lee both refused to perform the songs chosen for them by the producer and walked off. The show had memorable opening and closing credit sequences with sports announcer Len Martin giving Dee the the introductory "It's Siiiiimon Deeee", while Dee injured himself during the filming of the end credit sequence where he jumped into a sports car. The format was considered successful enough to copy and ITV fought back with Jonathan King's Good Evening, also on Saturday evening. Dee's excessive wage demands meant that an approach from ITV wouldn't be long in coming, and he quit his BBC show in late 1969 having his show moved from Saturday evening to the lest prestigious Monday evening slot.