Southern had decided to give producer Mike Mansfield the choice of one of two pop shows shows to turn into a new regular series. As You Like It, which had been running until the summer was one, while the Jonathan King hosted New Release would be the other.
The idea behind New Release would be for artists to come on, perform their 'new release', and then for a panel of other artists, DJs and journalists to discuss it. Why anyone thought a replacement for the outgoing Juke Box Jury would be a good idea or successful was a puzzle.
The first one off show was broadcast in September 1967, hosted by Tony Hall with
a second try-
According to a report in the NME in August 1967 Southern TV did not rule out the possibility that As You Like It could return, although it was unlikely to run simultaneously with New Release.
The pilot edition featured The Crazy World of Arthur Brown, complete with fiery head
dress. According to a review of the pilot edition in Disc "Only clever camera-
Sadly for the respective broadcasters and fans alike there would be an overlap of
five minutes of two shows that launched on the same night with All Systems Freeman
finishing at 7.05 pm, and New Release beginning at 7.00 pm. Neither show blinked
and stuck to their respective time slots. Mansfield expressed his frustration to
Disc in mid-
Other ITV channels decided against showing it as they had reservations about the overlap with the Alan Freeman show, but if the ratings were good then they would reconsider. But with Doddy's Music Box on at the weekend, it was unlikely to be shown elsewhere.
Blackburn claimed on the first show in January 1968 "Couldn't really have too much
controversy on tonight's show -
A feature of the show was asking the public which singles they thought would be in the top thirty two weeks' later, with winners receiving prizes of LPs. A weekly vox pop piece would also feature in Freeman's show.
Broadcast from from the station’s Southampton studios, it was originally planned
to run for six weeks from the end of September. It only ran for a few weeks in early
1968 before being re-
Apparently the title tune, The Margarine Flavoured Pineapple Chunk, was written by Anita Harris.