The Roxy was ITV Network’s attempt to steal some of the thunder away from BBC’s Top
Of The Pops which was enjoying a new lease of life, not only in Britain, but abroad,
particularly in America. The successful Network Chart, a weekly top forty show, run
on the ILR radio network since 1985 and sponsored by Nescafe, was the reason the
ITV Network gave for the idea. However, off-
The show was hotly contested by many of the ITV’s franchises with Zenith Television
The first show went on the air, but there were still problems since many of the ITV affiliates couldn’t agree when to show it. Tuesday evening had been agreed by the Network (with a repeat on the Saturday morning), but it was left to the individual stations to make a timeslot available. Fearing that it would mean moving the successful farming soap Emmerdale Farm, The Roxy was put head to head with BBC1’s EastEnders, Britain’s number one rated show at the time. The programme was jockeyed from slot to slot in the regions from 6:30 to 7:30, causing friction between ITV and the show’s sponsor Nescafe. Although the thirty minute show featured a top thirty chart it often went outside the chart remit when the artists made themselves available. The producer of the series was Alistair Pirrie, the man behind Razamataz, while the studio was the one that had been used for The Tube. The set design was based on a Victorian ballroom, with just one stage, restricting the ‘live’ aspect. In fact the show was never broadcast live, being recorded the night before. Critical reaction was predictable enough, nicknamed “The Poxy” by more than one journalist. The plug was pulled in the Spring of 1988 and ITV fell back on Saturday morning’s The Chart Show video clip show to fill the pop gap.