Granada producer Johnny Hamp was handed the task of finding new talent for the Pop
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Being on the doorstep of Liverpool it was relatively easy to get access to the Brian Epstein stable, bringing Billy J Kramer to TV for the first time in 1963, followed by other acts like Freddie & The Dreamers who had auditioned a year before but had been rejected for being absurd. Also debuting on the show were The Hollies. Hamp said "I couldn't believe my eyes when I saw them. They were dressed in jeans and shirts that didn't match, and they looked more like rough kids than musicians. But we put them on, because they had a new kind of talent, and they never looked back."
In July 1966 the show was moved to a new late night spot in an attempt to rival BBC1's 24 Hours. A Granada spokesman told The Times that it would give the producers more time to process the day's news and events.