Devised by Rosemary Gill from the Blue Peter production team and hosted by Noel Edmonds,
who was also pulling his weekday breakfast shift at Radio One. Edmonds had a previous
attempt at the children television show format with the Wednesday tea-
Broadcast on Saturday mornings from 9.15 to approximately 12.15 the principle idea was for kids to phone in and offer swaps with others kids from around the country. But despite Edmonds later claiming that it was "literally pioneering" it was an idea that had already been used by ABC TV in the late fifties with their show Swap Shop and by Capital Radio in London in 1974 with their show Swap Shop.
Given an initial six week run it had one aim, to go head to head with the ever growing
success of ATV’s anarchic Tiswas, which was broadcast in a similar time-
Outside broadcasts featuring outdoor swap meets 'Swaporama' were handled by actor Keith Chegwin (aka Cheggars), while the host was joined in the studio by Maggie Philbin and Newsround’s John Craven, the show's mascot was a dinosaur, Posh Paws (an anagram of Swap Shop).
Several bank holiday specials Swap of the Pops featured repeats of the music acts appearing live in the studio.
Despite its unpopularity with most children, everyone knew the phone number was 01 811 8055. Every week promo clips were shown, while a guest pop star would mime to a couple of songs and be questioned by children over the phone.
Despite being a children's show, no children were actually seen in the studio, unlike
Tiswas where they were the co-