It didn’t take a minute…
Britain's first exposure to pop music mania wouldn't be imported American rock and roll but for the more home brew taste of skiffle. Anyone watching TV at the time would have seen the players and fans in news reports congregating in church halls and youth clubs like they were participating in a newly found collective hobby or cult. Despite a population of nearly 52 million by 1957 there were still only two television channels, and only one of those would be available nationally, while the other would only be seen in the larger cities, giving little space and opportunity for new acts to be seen. Two more terrestrial channels added in the 1960s and 1980s would give more time to pop music, and further still with the addition of satellite channels from the 80s onwards.
But despite the possibility of opportunities for new pop talent by the ever increasing number of channels and extended broadcasting hours a hierarchy was still very much in order with BBC1 and ITV at the top of the tree leaving small satellite channels and graveyard shift programmes on terrestrial TV as the usual first point of contact for managers. Once established they could then begin the slow move upwards through the ranks of channels and shows towards the goal, the only goal, their debut on Top Of The Pops.
In 1989 pop manager Nigel Martin-
ITV The Hitman And Her
Jason Orange was a dancer who featured in solo routines and with dance troupe Look Twice on ITV's The Hitman And Her. The show was a weekly feature in the graveyard schedules from 1988 onwards. Along with London Weekend's Night Network these two shows would help give the national commercial channel a twenty-
Wednesday 31st October 1990
ITV The Hitman And Her
Waiting Around, My Kind Of Girl (aka Girl)
The band make their television debut, but it’s in the middle of the night and not shown nationally. The first track mimics the Stock Aitken and Waterman template with the band jumping around the small stage bedecked with skeletons as it’s Halloween night. The band are wearing matching red jackets, no shirt and white trousers. The crowd don't seem too enthusiastic, but one girl is held up on someone's shoulders. Unfortunately for therm the track is cut off short to make room for the commercial break. The second, similar song has them in black jackets and shorts, but at least they are allowed to finish the song this time and after a final pose they wave to the crowd and leave. They have just made their first television appearance, but they're not actually promoting anything since they don't have a record deal yet.
Friday 2nd November 1990
BBC1 Look North West
Their BBC TV debut was on a regional news show, but I have no further details.
Saturday 3rd November 1990
BSB Cool Cube
Cool Cube was a Saturday afternoon pop show made by the same independent production company that made The Hitman and Her and shot at Granada's studio in Manchester. It was broadcast by British Satellite Broadcasting (BSB) which had launched a few months' before.
My Kind of Girl -
Waiting Around -
Saturday ? 1991
BSB Cool Cube
Several months on and they still don't have a record deal. Robbie, Mark and Gary are upstairs in the studio and reunited with Micheala Strachran from The Hitman and Her. They talk about that appearance and claim that they've played hundreds of gigs since then. They talk about the record deal they are trying to get, with Robbie claiming that they have had three offers, but the band are biding their time, waiting for the right deal. Mark says that 'Girl' might be the first single, while Gary says that although they only perform six songs in their live set when they play around the north they have about thirty tracks in total. When asked about the inevitable comparison with New Kids on the Block they point out that Take That write their own material, or at least Gary does. They then leave to go into the wet car park to perform.
Get Outta My Dreams (Get Into My Car) -
Saturday 20th July 1991
ITV The Hitman and Her
Do What U Like -
Do What U Like -
Saturday 3rd August 1991
BBC1 The 8.15 From Manchester
Nearly a year since their formation and TV wise they still haven't gone south yet, but at least they are now in front of a daytime national audience. They spend all morning appearing on this summer replacement show for Going Live. They are interviewed and mention that they are performing at under 18s and over 18s gigs, despite Robbie only being 17. They are in front of a very young audience. For the first time perform their party pieces, Howard does the splits and does DJ scratching noises while impersonating animals, Jason spins a tea tray on his finger, while Robbie does his Frank Spencer and Cliff Richard impressions. The New Kids' comparison is raised yet again, but it's evident by now that they're already bored with it. The promo clip is shown, albeit in its daytime edit.
? August 1991
Yorkshire Calendar Roadshow
Live from Bridlington! There is a shabby interview where they physically interfere with the female host, but she retorts with the New Kids comparison which by now is beginning to really irritate both them and us. They dance and mime to Do What U Like in front of several hundred people, some even scream a little. The band turn The Running Man into an art form.
Sunday 15th September 1991
Scottish The Disney Club
An interview in a dungeon, more of their party pieces and Do What U Like make up yet another filler spot and a weekend kids’ show. Possibly a step backwards from Saturday mornings to Sunday mornings. Hitting the heights is more like Snakes and Ladders then they probably anticipated.
Saturday c.September 1991
TVAM Hey Hey It's Saturday
Back to Saturday morning and they're back with Michaela Strachan, but this time she has a plate of jelly waiting for them. The daytime version of the promo clip is shown while they get ready for the next section of the show which is a messy food preparation piece. It's noticeable that Gary mentions the next single, Promises, not the current one. The host joins them for a dance routine to Do What U Like. It ends with a chimps tea party of a cake presentation. In addition to BBC’s The 8.15 From Manchester they've now moved onto to ITV national Saturday morning TV.
Monday 28th October 1991
The man himself! They perform Promises, but it still has another three weeks before its release.
Saturday 9th November 1991
BBC1 Going Live
Monday 11th November 1991
TVAM Good Morning Britain
Gary, Robbie and Jason draw the short straw and turn up for an early morning appearance to promote their major label debut Promises, released that day. More New Kids comparisons greet them for their trouble. The single only peaks at 38.
Saturday 16th November 1991
They perform Promises, but what's this? Shock, horror, Gary sings live! They dance around what looks like a school gymnasium on board Red Dwarf. They are then interviewed by fans and host Gaby Roslin. They then perform Do What U Want without the live vocal.
Monday 18th November 1991
Recorded in a loft rehearsal space in Leeds, they mime and dance to Promises. Host Richard 'Countdown' Whitely mentions their previous appearance on the Calendar Roadshow in Bridlington earlier in the summer.
BBC2 The O Zone
Not seen, but The O Zone was a promo / plugging show, so was likely to have been an interview promoting Promises. Every appearance now is a drip, drip into the consciousness of its intended audience. It seems to be working well, but slowly, very slowly.
Scottish The Disney Club
The band make a return visit to what looks like the set of the Wizard of Oz complete with kiddie Munchkins to perform Promises.
? December 1991
BBC1 Pebble Mill
Gary goes solo for this interview on the legendary lunchtime-
Tuesday 11th February 1992
BBC1 Pebble Mill
The band are back in Birmingham with lunchtime legends Alan Titchmarsh and Judi Spiers, this time to promote new single Once You Tasted Love and Promises. Surely Top Of The Pops can't be that far away?
Saturday 30th May 1992
Tyne Tees Gimme 5
Robbie and Howard do their party pieces yet again, but the band get to perform It Only Takes A Minute with brief screams from the audience at the beginning and the end. They also set a competition question in which the winner gets to go out to dinner with them, and towards the end they get to judge a dance contest. The producers get their money's worth out of a band that are working as hard as they can, but despite going all the way to Newcastle they still don't get to meet show mascot Nobby the Sheep.
Thursday 4th June 1992
BBC1 Top Of The Pops
It Only Takes A Minute. Finally!
It’s remarkable that the rise of Take That mirrors that of The Beatles. Both debuted on local radio/TV before even before signing a record deal, so by the time the first record makes its appearance people already know who they are. Also the band’s personalities become a part of the sales pitch, much to the surprise of their respective managers and charming every show host they come into contact with. Lennon / Williams are the attention seeking cheeky ones, while McCartney / Barlow know where the money is, and although Howard and Orange are hardly Harrison Mark Owen definitely exhibits the quiet humour that made Ringo so popular.